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Iqhutywa liza lokusetyenziswa kwedijithali, i-e-commerce yeekhekhe kwi-intanethi ibe ngumqhubi obalulekileyo wokukhula kwishishini lokubhaka. Nangona kunjalo, njengempahla ebuthathaka kwaye eguquguquka lula, ukuhanjiswa kweekhekhe kuhlala kuyingxaki ethintela uphuhliso lweshishini. Ngokwengxelo ethi "2024 Baking E-commerce Logistics," izikhalazo malunga neekhekhe ezonakeleyo ngenxa yokupakishwa okungafanelekanga zifikelela kwi-38%, nto leyo ekhokelela ngokuthe ngqo kwilahleko yoqoqosho yonyaka yamashumi ezigidi zeeyuan. Ukuvela kweiibhodi zekhekhe eziziingxandeingaphezulu nje kokuphucula izinto zokupakisha; endaweni yoko, inika isisombululo esicwangcisiweyo esilungiselelwe iimeko zorhwebo lwe-e,Umenzi wokupakishaukusombulula ngokusisiseko imingeni yokuhanjiswa kweenkonzo ebisoloko ikhathaza eli shishini kangangeminyaka.
Ukujongana neeNgxaki ezintathu eziphambili zoKuziswa kwe-E-commerce
Urhwebo lwe-e-commerce lwekhekhe olukwi-intanethi lujongene nemingeni eyahlukileyo kuluhlu lwezinto ezifunekayo: ukusuka kubhaka ukuya kumthengi, iimveliso kufuneka zidlule ubuncinane kumanqanaba amahlanu: ukwahlulahlula, ukuthutha, kunye nokuhanjiswa. Ukulungisa iimpazamo kuyo nayiphi na kwezi zigaba kunokukhokelela ekonakaleni kwemveliso. Ukuwa, ukuvuza kweoyile, kunye nokukhuselwa okungonelanga kwezothutho—amanqaku amathathu aphambili—zichaphazela ngokuthe ngqo amava abathengi kunye nodumo lophawu.
Ukuwa kwekhekhe kudla ngokubangelwa kukungasebenzi kakuhle kwesakhiwo esixhasayo.ibhodi yekhekhe ejikelezayozinomthamo omncinci wokuthwala umthwalo, kwaye iikeyiki ezinamanqwanqwa amaninzi zinokutshintsha ngokulula iziko lazo lomxhuzulane ngexesha lokuthuthwa okunamaqhuqhuva, nto leyo ebangela ukuba i-cream frosting yonakale kwaye ii-interlayer zidilike. Uhlobo lwekeyiki yetsheyini lwenze uvavanyo lokuthelekisa: Emva kwemizuzu engama-30 yokuthutha okulinganisiweyo, ama-65% eekeyiki ezisebenzisa ibhodi ejikelezileyo adilike ukuya kumanqanaba ahlukeneyo. Nangona kunjalo, iisampuli ezisebenzisa iibhodi zekeyiki ezingamanqwanqwa ezinobukhulu obufanayo zahlala zinjalo ngesantya sama-92%. Ulwakhiwo oluyingxangxasi luyandisa indawo yoqhagamshelwano nesiseko sekeyiki, lusasaza ngokulinganayo ubunzima kuyo yonke indawo yokuxhasa. Idityaniswe nembambo yokulwa nokuchitheka eyi-1.5cm ukuphakama, inika ukhuseleko oluphindwe kabini, olufana "netreyi + ucingo," oluthintela ngempumelelo ikeyiki ekutshintsheni kwanaxa kuqhawuka ngequbuliso okanye ezinye iziqhushumbisi ezinamandla.
Ukuvuza kweoyile yingxaki yococeko lokutya kunye nobuhle bokupakisha. Ioyile kunye nejam kwiikeyiki zekhrimu zidla ngokuvuza ngenxa yokuguquguquka kobushushu. Iitreyi zephepha zemveli zihlala zifunxa ioyile, nto leyo ebangela ukuba isakhiwo sithambe kwaye singcolise ibhokisi engaphandle. Ibhodi yekhekhe engxande isebenzisa inkqubo yokugquma ye-PE yodidi lokutya, idala ifilimu engangenwa ngamanzi ephepheni elisezantsi eliyi-0.03mm ubukhulu. Uvavanyo lubonise ukuba inokumelana nokuntywiliselwa kweoyile rhoqo iiyure ezingama-24 ngaphandle kokuvuza. Emva kokuba uphawu lwe-mousse oluphezulu lusebenzise le nto, izikhalazo malunga nongcoliseko lokupakisha ngenxa yokuvuza kweoyile zehle ngama-78%, kwaye abathengi baxele ukuba "akusekho mabala anamafutha xa kuvulwa ibhokisi."
Isitshixo sokukhusela ukuthutha sixhomekeke ekuchaseni impembelelo. Ukubeka inqwaba kunye nokugcina, okungenakuphepheka kwi-e-commerce logistics, kubeka iimfuno ezingqongqo kumthamo wokuthwala umthwalo wokupakisha. Iibhodi zekhekhe ezingxande zifumana amandla aphuculweyo ngesakhiwo esidibeneyo esinamaleko amathathu: umaleko ophezulu wephepha le-kraft elingeniswe kwamanye amazwe elingama-250g lokuqina, umaleko ophakathi wephepha elirhabaxa lokukhusela, kunye nomaleko ongezantsi webhodi emhlophe engwevu engama-200g yokuphucula ukuthamba. Olu lwakhiwo lwenza ibhodi yekhekhe enye engama-30cm x 20cm imelane nomthwalo we-5kg ngaphandle kokuguquka, ihlangabezana ngokupheleleyo neemfuno zokubeka inqwaba zokuhanjiswa ngokukhawuleza. Uvavanyo loxinzelelo olwenziwe yinkampani ye-e-commerce yokutya okutsha lubonise ukuba xa iipakethe zekhekhe zawiswa ukusuka kubude beemitha ezili-1.2, yi-12% kuphela yeesampulu ezisebenzisa iibhodi zekhekhe ezingxande ezonakeleyo kumphetho nakwikona, ngaphantsi kakhulu komndilili weshishini ongama-45%.
Iingenelo ezimbini zoBuchule boLwakhiwo kunye neeNkonzo ezenzelwe wena
Ukhuphiswano lweebhodi zekhekhe eziziingxande aluxhomekekanga ekusombululeni iingxaki ezikhoyo kuphela kodwa nakwindlela eziguquguqukayo ngayo ukuze zilungelelanise neemfuno ezahlukeneyo. Emva kozinzo lwazo lwesakhiwo kukho ukuhlanganiswa okunzulu kwesayensi yezinto kunye noyilo lobunjineli.
Ngokuphathelele ukhetho lwezinto, imveliso inika amanqanaba amathathu okwenza ngokwezifiso: imodeli esisiseko isebenzisa ikhadibhodi emhlophe engama-350g, efanelekileyo kwiikeyiki ezincinci, ezinomgangatho omnye; imodeli ephuculweyo isebenzisa ikhadibhodi edibeneyo engama-500g, efanelekileyo kwiikeyiki zombhiyozo ukuya kuthi ga kwiileya ezintathu; kwaye imodeli ephambili isebenzisa ikhadibhodi yehoneycomb yodidi lokutya, esasaza uxinzelelo kwisakhiwo sayo sehoneycomb esinama-hexagonal kwaye inokuxhasa iikeyiki ezinkulu zobugcisa ezineeleya ezisibhozo nangaphezulu. Istudiyo yokubhaka ibike ukuba ukusebenzisa ibhodi yekeyiki yomzekelo ophambili kuphumelele ekunikezelweni kwekeyiki ye-fondant enamaleya amathandathu kumaphondo ahlukeneyo, into eyayingenakucingelwa ngaphambili.
Ukwenziwa ngokwezifiso kobungakanani kuyaphula imida yemigangatho yokupakisha yendabuko. Ukusebenzisa izixhobo zokusika zedijithali, iinkcukacha zebhodi yekhekhe zinokulungiswa ngokuchanekileyo kubungakanani besikhunta sekhekhe, kunye nempazamo encinci ye-0.5mm. Kwiikhekhe ezenziwe ngokwezifiso, indibaniselwano "yesiseko esingunxande + irim eyenziwe ngokwezifiso" nayo iyafumaneka, igcina uzinzo lwesakhiwo esingunxande ngelixa ihlangabezana neemfuno ezikhethekileyo zesitayile. Uhlobo lwekhekhe oludumileyo lwaseBeijing lwenze ngokwezifiso ibhodi yekhekhe engama-28cm x 18cm ye-"Starry Sky Mousse" edumileyo. Umphetho uqoshwe nge-laser ngepateni yeplanethi ejikelezayo, okwenza ukupakishwa ngokwako kube yinxalenye eyaziwayo yophawu.
Ukuprinta okwenziwe ngokwezifiso nako kongeza ixabiso kuphawu. Ukuxhasa ukunyathela okushushu, i-UV, kunye neendlela zokuhombisa, ilogo yophawu, ibali lemveliso, kunye neekhowudi ze-QR zinokufakwa kuyilo. Uphawu lwekhekhe lomtshato oluphezulu eShanghai luprinta umfanekiso wefoto yomtshato wesi sibini ebhodini lekhekhe, oluncediswa ngumhla oshushu, okwenza ukupakishwa kube lulwandiso lwesikhumbuzo somtshato. Olu yilo lutsha lukhokelele ekonyukeni kwama-30% ekuthengweni okuphindaphindiweyo.
Ukwakhiwa kwakhona kwexabiso ngokuhambelana neendlela zeMarike
Ifilosofi yoyilo lweebhodi zekhekhe eziziingxande iyayijongana ngokugqibeleleyo nale mfuno. Imigca yazo elula yejometri ihambelana neendlela ezahlukeneyo zekhekhe—ukusuka kwiikhekhe ezincinci ezingenanto ezine-buttercream ukuya kwiikhekhe zesitayile saseYurophu ezinemihombiso—isiseko esiziingxande sivumela imveliso eyahlukileyo. Xa kuthelekiswa neetreyi ezijikelezileyo, isakhiwo esiziingxande sivumela ukulungelelaniswa okulula kwiibhokisi zezipho, kunciphisa izikhewu zokuthumela, kwaye kushiya indawo engakumbi yokuhombisa. Uthotho lwe-"Constellation Cake" yophawu lokubhaka oluyilwe ngobuchule lusebenzisa umphezulu othe tyaba weebhodi zekhekhe eziziingxande ezinezifakelo zeenkwenkwezi ezityiwayo, ukuqinisekisa ukuba iimveliso zigcina imo yazo yokuqala emva kokuhanjiswa, okubangela ukwanda kwama-200% ekubonakalisweni kwimidiya yoluntu.
Olu lwazi lubanzi lukwadale iimeko ezintsha zabathengi. Iibhodi zekhekhe eziziingxande ezenziwe ngezinto ezinokubola zingasetyenziswa ngqo njengeepleyiti zokuphakela. I-"DIY Cake Set" yophawu lwekhekhe lomzali nomntwana inepleyiti ehlukanisiweyo enemigca yokusika efana nekhathuni, evumela abazali nabantwana ukuba babelane ngekhekhe ngaphandle kwesidingo sezixhobo ezongezelelweyo zokutya. Olu yilo lonyusa ixabiso lemveliso nge-15%.
Uyilo lwezinto ezintsha phantsi kwendlela yokusingqongileyo lubonisa ixabiso lazo. Ngokusebenzisa iphepha eliqinisekisiweyo yi-FSC kunye ne-inki esekwe emanzini, inokubola ngama-90%, ihlangabezana neemfuno zabathengi zangoku zokusingqongileyo. Emva kokuba uphawu lwenkampani luthathe ibhodi yekhekhe engxande enobuhlobo nokusingqongileyo, uphando oluye lwenziwa lubonise ukuba "ukupakisha okunobuhlobo nokusingqongileyo" yeyona nto ikhankanywa rhoqo ngabathengi, ifikelela kwi-27%.
Ukusetyenziswa kweBenchmark kwiimeko eziphezulu
Kwiindawo eziphezulu apho umgangatho ubaluleke kakhulu, iibhodi zekhekhe eziziingxande zibonisa ixabiso lazo. Kwi-Hangzhou International Wedding Expo ka-2024, ikhekhe lomtshato lophawu lokubhaka oluphambili olunesihloko esithi "Golden Years" lavusa ingxoxo eshushu. Le khekhe inobude obuziimitha ezili-1.8, enamanqanaba amathandathu, uhambo lwemizuzu engama-40 ukusuka kwindawo yokusebenzela ukuya kwindawo yomboniso, ekugqibeleni yavezwa ikwimeko entle, ngenxa yebhodi yekhekhe eziingxande eyenziwe ngokwezifiso njengenkxaso yayo ephambili. Ukwahluka kwesi sisombululo kuyilo lwayo oluziinxantathu: ibhodi yekhekhe esezantsi yenziwe ngekhadibhodi yehoneycomb enobukhulu obuyi-12mm, ekwaziyo ukuthwala ukuya kuthi ga kwi-30kg, ineenyawo ezine ezifihlakeleyo zokuxhasa ukusasaza uxinzelelo. Umaleko ophakathi unoyilo lobukhulu be-gradient, oluhla ukusuka kwi-8mm ezantsi ukuya kwi-3mm phezulu, ukuqinisekisa amandla ngelixa kunciphisa ubunzima. Umphezulu ugqunywe ngefilimu yegolide yenqanaba lokutya, ephinda imihombiso yegolide kwikhekhe, kwaye imiphetho inqunyulwe nge-laser ngepateni yeleyisi, idibanisa ukupakisha nemveliso. Umphathi webhrendi uthe, "Ngaphambili, iikeyiki ezinkulu ezinje bezinokwenziwa kuphela kwindawo leyo. Iibhodi zeekeyiki ezizinxantathu zisincede sakwazi ukubonelela ngeekeyiki ezenziwe ngokwezifiso ezikumgangatho ophezulu, sandisa uluhlu lweeodolo zethu ukusuka kwiikhilomitha ezi-5 ukuya kwezingama-50."
Kwicandelo lezipho zoshishino, iibhodi zekhekhe eziziingxande nazo zidala izinto ezimangalisayo. Iziko lezemali lenze ngokwezifiso ikhekhe lokuxabisa abathengi lisebenzisa ibhodi yekhekhe eyiziingxande enenkqubo ebhalwe ngegolide, ebhalwe uphawu lweziko kunye nebinzana elithi "Enkosi." Emva kokuba iikhekhe zityiwe, abathengi abaninzi bagcina iibhodi zekhekhe njengeefreyimu zeefoto zesikhumbuzo. Olu yilo "lokusetyenziswa kwesibini" lwandise ukubonakala kophawu ukuya kwiinyanga ezintathu. Ukusuka ekusombululeni iingxaki zokuhanjiswa ukuya ekudaleni ixabiso lophawu, iibhodi zekhekhe eziziingxande zichaza ngokutsha ukupakishwa kweekhekhe ze-e-commerce. Azisebenzi nje kuphela njengenkxaso ebonakalayo kodwa njengebhulorho yamava edibanisa iimpawu kunye nabathengi. Njengoko i-e-commerce baking iqhubeka ikhula, esi sisombululo sisebenzayo nesinobuchule ngokungathandabuzekiyo siya kuba yinxalenye ebalulekileyo ekukhuliseni ukhuphiswano lweenkampani.
Ixesha leposi: Agasti-15-2025