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Ngabantu abaninzi abathengayo kwi-intanethi, ukuthengisa amaqebengwana kwi-Intanethi kuye kwaba yinxalenye ebalulekileyo enceda ishishini lokubhaka likhule. Kodwa iikeyiki kulula ukuziqhekeza kwaye utshintshe imilo, ngoko ke ukuzihambisa kuyingxaki enkulu ethintela ishishini ekuphuhliseni. Ngokutsho kwe "2024 Baking E-commerce Logistics Report," i-38% yezikhalazo malunga namaqebelengwane aphukileyo-oku kwenzeka ngenxa yokuba ukupakishwa akulungile. Rhoqo ngonyaka, oku kuzisa iibhiliyoni zeeyuan kwilahleko. Ngoku zikhoiibhodi ikeyiki uxande. Ayilohlobo olungcono lwempahla yokupakisha. Endaweni yoko, banika indlela elungileyo yokuthenga kwi-Intanethi. Ngokusisiseko basombulula iingxaki zokuhanjiswa kweshishini elibe nalo ixesha elide.
Ukujongana neeNqaku ezintathu eziPhambili zePain of E-commerce Delivery
Ukuthengwa kwekhekhe kwi-Intanethi kuneengxaki ezikhethekileyo kwinkqubo yokuhanjiswa. Ukusuka kwivenkile yekeyiki ukuya kumthengi, iikeyiki kufuneka zihambe ngamanyathelo amahlanu ubuncinci: ukuhlela (ukubeka izinto ngolungelelwano), ukuhambisa, kunye nokuhambisa. Ukuba abantu musa ukuphatha iikeyiki ekunene nakweyiphi na kula manyathelo, iikeyiki unako ukufumana yaphukile. Kukho iingxaki ezintathu ezinkulu: iikeyiki ziyawa, ioyile evuzayo, kwaye ayikhuselwanga kakuhle ngexesha lokuziswa. Ezi ngxaki zenza ukuba abathengi bangonwabi kwaye benzakalise igama elihle le-brand.
Iikeyiki zihlala zidilika ngenxa yokuba inxalenye yazo exhasayo ayisebenzi kakuhle. Ngokwemveliibhodi ikeyiki engqukuvaayikwazi ukubamba ubunzima obuninzi. Xa amaqebengwana multi-layer zishukunyiswa (kwaye ride bumpy), iziko labo ubunzima ngokulula shift. Oku kwenza ukuba ukhilimu utshintshe imilo kunye neengqimba eziphakathi kokuwa. Uphawu lwekeyiki yekhonkco lwenza uvavanyo: Balinganisa imizuzu engama-30 yokuhanjiswa. Iikeyiki kwiitreyi ezingqukuva, i-65% yawa kancinci okanye kakhulu. Kodwa kumaqebengwana kwiibhodi ezixande (ubukhulu obufanayo nobo bungqukuva), i-92% yahlala yomelele. Ukumila koxande kwenza itreyi ichukumise ngaphezulu komzantsi wekeyiki. Oku kusasaza ubunzima bekeyiki ngokulinganayo kwitreyi yonke. Ngaphezu koko, ibhodi yoxande inomphetho we-1.5cm-ubude obunqanda ukuchitheka kwezinto. Kufana “netreyi + nocingo oluncinane”—olunika iindidi ezimbini zokhuselo. Nokuba ukuhanjiswa kuyeka ngequbuliso okanye kunezinye iinyikima ezirhabaxa, ikeyiki ayizukutshintsha ngokulula.
Ukuvuza kweoyile kuyinkxalabo yazo zombini ucoceko lokutya kunye ne-aesthetics yokupakisha. I-oyile kunye ne-jam kwi-cream cakes zivame ukuvuza ngenxa yokuguquguquka kweqondo lokushisa. Iitreyi zephepha zemveli zihlala zifunxa ioyile, ibangela ukuba ulwakhiwo luthambe kwaye lungcolise ibhokisi yangaphandle.
Isitshixo ekukhuseleni iikeyiki ngexesha lokuziswa kukukwazi ukuma hits. Ukupakisha kunye nokugcina iipakethi kuqhelekile ekuhanjisweni kokuthengwa kwe-intanethi-kwaye oku kufuna ukupakishwa okunokuthi kubambe ubunzima obuninzi. Iibhodi zekeyiki ezixande zomelele kuba zinesakhiwo esinemigangatho emithathu: - Umaleko ongaphezulu yi 250g yephepha lekraft elingeniswa kumazwe angaphandle (lenza ibhodi ibe lukhuni). - Umaleko ophakathi liphepha elithathiweyo (uhlobo olunemigoqo emincinci, ethambisa ii-hits). - Umaleko ongezantsi yi-200g yebhodi emhlophe emqolo engwevu (yenza ibhodi ibe mcaba). Ngesi sakhiwo, ibhodi yekeyiki enye ye-30cm x 20cm inokubamba i-5kg ngaphandle kokutshintsha imilo. Oku kuhlangabezana ngokupheleleyo neemfuno zokupakisha iipakethe ze-express. Ivenkile yokutya esitsha kwi-intanethi yenza uvavanyo: bawisa iipakethi zekeyiki ukusuka kwi-1.2 yeemitha ukuphakama. Kuphela i-12% yeepakethi ezineebhodi zekeyiki ezixande zazinemiphetho okanye iikona ezaphukileyo. Oko kusezantsi kakhulu kunomndilili woshishino wama-45%.
Izinto eziNcedisa eziNxaxheba zokuVeliswa kwezinto ezitsha kunye neeNkonzo ezilungiselelweyo
Inzuzo yeebhodi zekeyiki ezixande ayikho nje malunga nokusombulula iingxaki ezikhoyo, kodwa malunga nokukwazi kwabo ukutshintsha ngokulula ukuhlangabezana neemfuno ezahlukeneyo. Isizathu sokuba babe nesakhiwo esizinzileyo kukuba isayensi yezinto kunye noyilo lobunjineli zidityaniswe ngokusondeleyo.
Xa kuziwa ekukhetheni izixhobo, le mveliso ineentlobo ezintathu zeendlela eziqhelekileyo: - Imodeli esisiseko isebenzisa i-350g yekhadibhodi emhlophe. Ilungile kumaqebengwana amancinci anomaleko omnye. - Imodeli ephuculweyo isebenzisa i-500g yekhadibhodi edibeneyo. Isebenza kumaqebengwane okubhiyozela ukuya kuthi ga kwimigangatho emithathu. - Imodeli yeflegi isebenzisa ikhadibhodi yobusi ekhuselekileyo ekutyeni. Imilo yenqatha yobusi enamacala amathandathu isasaza uxinzelelo, ukuze ikwazi ukubamba amaqebengwana amakhulu, ahombisayo aneeleya ezisi-8 okanye ngaphezulu. I-studio yokubhaka yathi ukusebenzisa ibhodi yekhekhe ye-flagship ithumele ngempumelelo ikhekhe le-fondant elinemigangatho emithandathu kwelinye iphondo-into eyayingenakwenzeka ngaphambili.
Ukwenziwa ngokwezifiso kobungakanani kwaphula imida yemigangatho yokupakisha eqhelekileyo. Ukusebenzisa izixhobo zokusika idijithali, iinkcukacha zebhodi yekhekhe zinokuhlengahlengiswa ngokuchanekileyo kubukhulu besikhunta sekhekhe, kunye nephutha elincinci le-0.5mm. Kwiikeyiki ezimile ngokwesiko, "isiseko soxande + umphetho owenziwe ngokwezifiso" uyafumaneka, ugcina uzinzo lwesakhiwo esixande ngelixa uvumela iimfuno zesitayile ezikhethekileyo. I-brand yekeyiki yaseBeijing edumileyo yenziwe ngokwezifiso ibhodi yekeyiki eyi-28cm x 18cm kwi "Starry Sky Mousse" edumileyo. Umphetho ubhalwe nge-laser kunye nephethini ye-orbital yeplanethi, okwenza ukupakishwa ngokwawo kube yinxalenye eyaziwayo yophawu.
Ushicilelo olulolwakho lukwenza ukuba iibrendi zixabiseke ngakumbi. Ixhasa ubuchule obunjengokunyathela okushushu (ukushicilela ngentsimbi eshushu), ushicilelo lwe-UV, kunye nokufaka i-embossing (ukwenza iipateni zincamathele ngaphandle). Iimveliso zinokubeka iilogo zazo, amabali emveliso, kunye neekhowudi zeQR kuyilo. Uphawu lwekeyiki yomtshato ephezulu eShanghai iprinta umfanekiso omnyama wesithombe somtshato wesibini kwibhodi yekeyiki. Bakwadibanisa umhla kunye nesitampu esishushu. Oku kwenza ukupakishwa kube yinxalenye yenkumbulo yomtshato. Olu yilo lutsha lwenze inani labathengi abathengayo kwakhona lenyuka nge-30%.
Ukwakhiwa kwakhona kweXabiso ngokuhambelana neeNdlela zeMarike
Ngoku imarike yokubhaka iyatshintsha "ukuthenga ukunambitha" ukuya "ukuthenga amava." Ngokutsho kwengxelo yoshishino lokubhaka iMeituan, ngo-2024, abathengi baya kuhlawula i-47% ngakumbi ingqalelo "kwimbonakalo yekhekhe" kunonyaka odlulileyo. Kwaye imfuno yabo "yamaqebengwane afika kwimeko efanelekileyo" iya kufikelela kwi-92%. Lo mkhwa ufuna izisombululo zokupakisha ezilungelelanisa inkangeleko entle kunye luncedo.
Ingcamango yoyilo lweebhodi zekeyiki ezixande zihambelana kakuhle nale mfuno. imigca yabo imilo elula zihamba kakuhle neentlobo ezininzi iikeyiki-ukusuka iikeyiki elula ze buttercream ukuba iikeyiki fancy European-style kunye nokuhonjiswa. Isiseko soxande senza ukuba ikhekhe libukeke likhethekileyo. Xa kuthelekiswa neetreyi ezijikelezileyo, ukumila koxande kulula ukubeka kwiibhokisi zesipho. Kwakhona kunciphisa indawo engenanto ngexesha lokuthunyelwa kunye nokushiya indawo eninzi yokuhombisa. Uluhlu lokubhaka oluyilayo lwe "Constellation Cake" lusebenzisa umphezulu osicaba weebhodi zekeyiki ezixande. Bafaka imihombiso yeenkwenkwezi ezityiwayo kuyo. Oku kuqinisekisa ukuba iikeyiki zihlala kwimilo yazo yangaphambili emva kokunikezelwa. Ngenxa yoko, iikeyiki zafumana 200% ingqalelo ngakumbi kwimidiya yoluntu.
Oku kusebenza kwandisiweyo kukwadale iimeko ezintsha zabathengi. Iibhodi zekeyiki ezixande ezenziwe ngezinto ezinokubola zingasetyenziswa ngokuthe ngqo njengeepleyiti zokukhonza. I-brand yekhekhe yomzali-umntwana "I-DIY Cake Set" ibonisa ipleyiti ecandiweyo kunye nemigca yokusika emise okwekhathuni, evumela abazali kunye nabantwana ukuba babelane ngekhekhe ngaphandle kwesidingo sokusika okongeziweyo. Olu luyilo lonyusa iprimiyamu yexabiso lemveliso nge-15%.
Ukusungula imathiriyeli xa abantu bekhathalela ngakumbi okusingqongileyo kubonisa ukubaluleka kwayo. Le mveliso isebenzisa iphepha elinesatifikethi se-FSC kunye ne-inki esekwe emanzini. Iyakwazi ukudiliza ngokwemvelo i-90% yexesha, ehambelana noko abathengi bafuna ngoku-ukulunga kokusingqongileyo. Emva kokuba uphawu lwetsheyini luqalise ukusebenzisa le bhodi yekeyiki ye-rectangular-friendly, uphando malunga nokuba bangakanani abantu abafana ne-brand bafumana into. "Ukupakishwa okuhambelana nokusingqongileyo" yeyona nto abantu bayikhankanya kakhulu njengenqaku elilungileyo, lenza i-27%.
Ukusetyenziswa kweBenchmark kwiiMpawu eziPhakamileyo
Kwiindawo eziphezulu apho umgangatho ubaluleke kakhulu, iibhodi zekhekhe ezixande zibonisa ukubaluleka kwazo. KuMboniso woMtshato waMazwe ngaMazwe we-Hangzhou wowama-2024, ikeyiki yomtshato enomxholo othi “Iminyaka yeGolide” yokubhaka ifumene intetho eninzi. Le keyiki inobude obuziimitha ezi-1.8 kwaye inemigangatho emithandathu. Kuthathe imizuzu engama-40 ukusuka kwindawo yokusebenzela ukuya kumboniso. Ekugqibeleni, yayikhangeleka igqibelele—kwaye kungenxa yebhodi yekeyiki yoxande eyenziwe ngokwesiqhelo eyixhasa njengeyona nxalenye iphambili. Yintoni eyenza esi sisombululo sikhetheke kuyilo lwesintu oluthathu: - Ibhodi yekeyiki esezantsi yenziwe ngekhadibhodi yobusi eyi-12mm. Iyakwazi ukuthwala ukuya kuma-30kg. Kukho iinyawo ezine zenkxaso ezifihliweyo zokusabalalisa uxinzelelo. - Umaleko ophakathi unobunzima obahlukeneyo. Isuka kwi-8mm ubukhulu ukuya kwi-3mm ubukhulu phezulu. Oku kugcina ibhodi yomelele kwaye iyenze ibe khaphukhaphu. - Umphezulu unefilimu yegolide ekhuselekileyo ekutyeni. Ihambelana nemihombiso yegolide kwikhekhe. Imiphetho inqunywe ngephethini ye-lace usebenzisa i-laser. Oku kwenza ukupakishwa kunye nekhekhe kujongeke njengenye. Umphathi wophawu wathi, “Ngaphambili, amaqebengwana amakhulu anjengala ayesenziwa kuphela kwindawo asetyenziswa kuyo kuphela.
Kwizipho zoshishino, iibhodi zekhekhe ezixande nazo zizisa izinto ezimangalisayo. Inkampani yezemali yenza ikeyiki ukubulela abathengi bayo. Yasebenzisa ibhodi yekeyiki exande kunye nesitampu segolide kunye nokufaka i-embossing (indlela yokwenza iipateni zivelele). Ibhodi yayinophawu lwenkampani kunye namagama athi “Enkosi” kuyo. Emva kokuba abantu betyile amaqebengwana, abaninzi bagcina iibhodi zeekeyiki ukuze bazisebenzise njengezakhelo zeefoto ezikhethekileyo. Olu yilo-ukuvumela abantu ukuba basebenzise ibhodi kwakhona-lwenze abantu abaninzi bazi malunga nenkampani ngaphezu kweenyanga ezintathu. Ukusuka ekusombululeni iingxaki zokuhambisa ukongeza ixabiso kwiibhrendi, iibhodi zekeyiki ezixande zitshintsha ukuba kunjani ukupakishwa kwekeyiki kwi-Intanethi. Abayonto nje yokubamba ikeyiki. Bakwanceda iibrendi kunye nabathengi babe namava angcono kunye. Njengoko amashishini okubhaka kwi-intanethi eqhubeka ekhula, olu luvo luluncedo kunye nolutsha ngokuqinisekileyo luya kuba yinxalenye ebalulekileyo yokunceda iinkampani zikhuphisane ngakumbi.
Ixesha lokuposa: Sep-15-2025