Xa ukhetha ukupakishwa okufanelekileyo kweemveliso zakho zokubhaka, kufuneka uqwalasele izinto ezininzi zokuqinisekisa ukuba ukupakishwa akuhlangabezi nje ukuhlaziyeka kunye neemfuno zokhuseleko lwemveliso, kodwa kutsala umdla wabathengi kwaye konyusa ukhuphiswano lwemarike.
Ukubonisa ubuwena: Ukuyila ukuPakisha ngokuhambelana neMigangatho yeBrand
I-1. Iimpawu zeMveliso kunye neeMfuno: Okokuqala, ukuqonda iimpawu zemveliso yakho yokubhaka kubalulekile ekukhetheni ukupakisha.Qwalasela ubume bemveliso, ubungakanani, ukuthungwa kunye neemfuno zokutsha ezinokubakho.Umzekelo, i-crispy biscuit inokufuna ipakethe engaphezulu yomoya ukuze igcine i-crispness, ngelixa ikhekhe linokufuna ipakethe ebanzi ukugcina ingqibelelo.
2.Ukutsha kunye nokukhusela: Omnye wemisebenzi ephambili yokupakisha kukugcina ukutsha kunye nomgangatho wemveliso.Qinisekisa ukuba ukupakishwa okukhethiweyo kungumqobo osebenzayo ngokuchasene nomoya, ukufuma kunye nokungcola ukukhusela ukonakala okanye umonakalo kwimveliso.
I-3.Izinto zokupakisha: Ukukhethwa kwezinto zokupakisha kuchaphazela ngokuthe ngqo ukubonakala, ukuthungwa kunye nokukhuselwa kwendalo yokupakisha.Qwalasela ukusebenzisa imathiriyeli efanele imveliso yakho, njengephepha, ikhadibhodi, iplastiki, okanye imathiriyeli enokubola.Khetha izinto ezihambelana neempawu zemveliso ukufezekisa iziphumo ezilungileyo.
4.Uyilo lwembonakalo: Ukupakishwa yimbonakalo yokuqala yemveliso kwaye kuchaphazela izigqibo zokuthenga zabathengi.Cinga ngokukhetha uyilo lwangaphandle oluhambelana nesazisi sophawu lwakho kunye nesimbo semveliso.Imibala eqaqambileyo, imizobo enomtsalane kunye nesazisi segama esicacileyo singongeza kumtsalane wemveliso.
I-5.Uncedo kunye namava omsebenzisi: Ukupakishwa kufuneka kube lula kubathengi ukuba basebenzise kwaye baphathe.Isakhiwo sokupakisha ekulula ukusivula nokuvala sinokuphucula amava omthengi.Ukuba ukupakishwa kunokuvalwa ngokulula, kuya kuthandwa kakhulu ngabathengi.
I-6.Ubuchule bokudala kunye noBuhluke: Kwimarike ekhuphisanayo, uyilo olulodwa lokupakisha lunokwenza imveliso yakho ibonakale.Iifomu zokupakisha ezinobuchule, iindlela ezizodwa zokuvula okanye uyilo olunxulumene neempawu zemveliso zinokutsala umdla wabathengi.
7.Abaphulaphuli abaThagethiweyo: Qwalasela izinto ozikhethayo kunye neemfuno zabaphulaphuli ojolise kubo.Umzekelo, ukuba imveliso yakho ijolise ikakhulu kubantwana, unokukhetha uyilo lokupakisha eliqaqambileyo nelimnandi ukutsala ingqalelo yabo.
I-8.Indleko yokuSebenza: Iindleko zokupakisha yinto ebalulekileyo.Ngokuxhomekeke kuhlahlo lwabiwo-mali lwakho, khetha isisombululo sokupakisha esihlangabezana neemfuno zemveliso yakho ngaphandle kobutyebi obuninzi.
9.Ukukhuselwa kokusingqongileyo kunye nozinzo: Cinga ngokukhetha imathiriyeli ehambelana nokusingqongileyo kunye neendlela zokupakisha ezizinzileyo.Oku akuncedi kuphela ukukhusela okusingqongileyo, kodwa kuhlangabezana neenkxalabo ezizinzileyo zabathengi banamhlanje.
I-10.Ukuthotyelwa kweMithetho: Ukupakishwa kufuneka kuhambelane nemimiselo kunye nemigangatho yasekhaya neyamazwe ngamazwe.Qinisekisa ukuba ukhetho lwakho lokupakisha luthobela imithetho nemimiselo ukuthintela iingxaki ezinokubakho.
11.Zama iisampulu: Phambi kokuba wenze isigqibo sokugqibela, kuyacetyiswa ukuba ufumane iisampulu kubaboneleli ukuze uzive umgangatho, imathiriyeli kunye noyilo lwepakethe yakho.
12.Sebenzisa kunye nomthengisi oqeqeshiweyo: Ekugqibeleni, ukusebenza nomthengisi wokupakisha oqeqeshiweyo ngundoqo wokuqinisekisa ukuba ufumana isisombululo esilungileyo sokupakisha kwimveliso yakho.Banokubonelela ngeengcebiso zobungcali kunye noyilo olulungiselelwe ukuqinisekisa ukuba ukupakishwa kuhambelana nemveliso ngokugqibeleleyo.
Ukuqukumbela, ukukhetha ipakethe efanelekileyo yeemveliso zokubhaka kufuna ingqalelo ebanzi yezinto ezininzi.Ngokuqonda izinto ezinje ngeempawu zemveliso, iimfuno zokugcinwa, uyilo lwembonakalo, iindleko kunye nokukhuselwa kwendalo, unokukhetha isisombululo sokupakisha esingafezekisi kuphela iimfuno zakho zangempela kodwa sikwanyusa ukukhuphisana kwakho kwemarike.Ukusebenza kunye nomthengisi oqeqeshiweyo kunokukunceda ufezekise iziphumo ezilungileyo.
Imicimbi eNxulunyanisiweyo: UkuLungiselela ukuPhakhelwa kweemeko ezahlukeneyo zeMarike
Xa ukhetha ukupakishwa okufanelekileyo kwimveliso yakho yokubhaka, kukho imiba eyandisiweyo ekufuneka uyiqwalasele ukuqinisekisa ukuba ukhetho lwakho lubalasele kukhuphiswano lwentengiso kwaye luvula amathuba angakumbi kwishishini lakho:
1. Ukulungelelaniswa nexabiso lebhrendi: Uyilo lokupakisha kufuneka lulungelelaniswe nexabiso lebhrendi yakho kunye nomsebenzi.Ukuba ugxininisa impilo kunye nozinzo, ukupakishwa kufuneka kubonise la maxabiso ukuze uphucule ukuchongwa kwabathengi kunye nohlobo lwakho.
2. Ziqhelanise neemeko ezahlukeneyo: Cinga ngendlela iimpahla zakho ezibhakiweyo eziza kuthengiswa ngayo.Ukuba imveliso yakho yenzelwe ukuthengiswa kwehoseyile, ukupakishwa kungafuna umthamo omkhulu kunye nokuqina.Ukuba kujoliswe kwimarike yokuthengisa, ukupakishwa kunokugxila ngakumbi kwisibheno esibonakalayo.
I-3.Izinto ezicacileyo zokuthengisa kwi-intanethi: Ukuba uceba ukuthengisa kwi-intanethi, ukupakishwa kufuneka kukwazi ukukhusela imveliso ngexesha lokuthumela, kodwa nokuba nomdla kumthengi kwiqonga elibonakalayo.Qwalasela uyilo lokupakisha ekulula ukulubonakalisa, kunye nolwakhelwe ukuthunyelwa.
I-4.I-resonance ye-Emotional: Sebenzisa ukupakishwa ukuvusa i-resonance yeemvakalelo.Izinto zokubalisa amabali zingongezwa kwipakethe ukubalisa ibali lophawu lwakho kunye nemveliso ukwenza unxibelelwano olunzulu nabathengi.
5.Ikamva lokupakisha: Qwalasela indlela yophuhliso lwexesha elizayo lokupakisha, olufana neteknoloji yokupakisha ehlakaniphile, ukupakishwa okusebenzisanayo, njl.
6.Uhlalutyo loKhuphiswano: Funda malunga nokhetho lokupakisha lwabakhuphisana bakho kwaye uhlalutye amandla kunye nobuthathaka babo.Oku kukunceda ukuba ufumane isikhundla esibalaseleyo kwimarike.
7.Impendulo yoMthengi: Ukuba kunokwenzeka, qokelela uluvo lomthengi kunye nengxelo.Fumana ukuba bacinga ntoni malunga noyilo lwephakheji, ukusetyenziswa kunye nenkangeleko ukwenza izigqibo ezinolwazi ngakumbi.
8.Ukuphuculwa okuqhubekayo: Ukupakishwa kokukhetha akusona sigqibo sexesha elinye.Njengoko utshintsho lwemarike kunye neemveliso zikhula, kunokufuneka uqhube uphuculo oluqhubekayo kunye nohlengahlengiso lokupakisha.
Ngokuthathela ingqalelo ezi zandiso, unokuphuhlisa isicwangciso esibanzi sokupakisha esiya kuqinisekisa ukuba imveliso yakho yamkelwa ngokubanzi kwindawo yentengiso ngelixa unegalelo ekukhuleni kwexesha elide kunye nempumelelo yeshishini lakho lokubhaka.
Ukushwankathela, ukukhetha ipakeji yokubhaka elungele imveliso yakho kufuna uqwalaselo lwemiba emininzi, ukusuka kwiimpawu zemveliso ukuya kwimfuno yentengiso, ukuya kumfanekiso webrendi kunye namava omthengi.
Oku kulandelayo sisishwankathelo samanqaku aphambili kwezi ndawo:
Iimpawu ze-1.Imveliso kunye neemfuno: Ukuqonda ngokujulileyo kwimilo yemveliso, ubungakanani, ukuthungwa kunye neemfuno ezintsha zokuqinisekisa ukuba ukupakishwa kunokuhlangabezana neemfuno zangempela zemveliso.
2.Ukutsha kunye nokukhuselwa: Ukupakishwa kufuneka kukwazi ukwahlula ngokufanelekileyo umoya, ukufuma kunye nongcoliseko ukugcina ukutsha kunye nomgangatho wemveliso.
3.Izinto zokupakisha: Khetha izinto zokupakisha ezifanelekileyo kwimveliso, njengephepha, iplastiki, ikhadibhodi, njl., Ukuqinisekisa ukuba imbonakalo, ukuthungwa kunye nokukhuselwa kwendalo kuyahambelana.
4.Uyilo lwembonakalo: Uyilo lokupakisha luphembelela izigqibo zokuthenga zabathengi, luqinisekisa ukuba luyahambelana nomfanekiso webrendi, kwaye imibala, iipateni kunye neelogo zinokutsala abathengi.
I-5.Amava omsebenzisi: Ukupakishwa kufuneka kube lula kubathengi ukuba basebenzise kwaye baphathe, kulula ukuvula nokuvala kwakhona, kunye nokuphucula amava okuthenga.
I-6.Creativity kunye nokungafaniyo: Uyilo olulodwa lokupakisha lunokwenza imveliso ibonakale kwiimarike, idala izinto eziphambili kunye nokukhangayo.
7.Abaphulaphuli ekujoliswe kubo: Qwalasela ukhetho kunye neemfuno zabaphulaphuli, kwaye ukhethe izinto zoyilo ezihambelanayo ngokwamaqela ahlukeneyo abaphulaphuli.
I-8.Indleko kunye nokukhuselwa kokusingqongileyo: yenza ibhalansi phakathi kweendleko kunye nokukhuselwa kwendalo, kwaye ukhethe izinto ezifanelekileyo zokupakisha kunye nezisombululo zoyilo.
9.Ukuthotyelwa kweMithetho: Ukupakishwa kufuneka kuhambelane nemigaqo kunye nemigangatho yokuqinisekisa ukuthotyelwa komthetho.
I-10.Ukuthengiswa kwe-intanethi kunye neendlela ezizayo: Ukuqwalasela iimfuno zokuthengisa kwi-intanethi kunye neendlela zokuphuhliswa kwexesha elizayo, khetha uyilo olufanelekileyo kunye nesakhiwo.
I-11.Uhlalutyo loKhuphiswano kunye neNgxelo yoMthengi: Hlalutya ukhetho lokupakisha lwabakhuphisana nabo, uqokelele ingxelo yabathengi, kwaye unike isikhokelo soyilo lokupakisha.
I-12.Ukuphucula ngokuqhubekayo: Ukupakishwa kokukhetha yinkqubo eqhubekayo efuna ukuphuculwa okuqhubekayo kunye nohlengahlengiso njengoko iimarike kunye neemveliso zitshintsha.
Ngokuqwalasela ngokubanzi ezi zinto, unokukhetha esona sisombululo sifanelekileyo sokupakishwa esinokuphucula ukukhuphisana kwemarike yeemveliso zokubhaka, ukuhlangabezana neemfuno zabathengi, kunye nokuhlangabezana nomfanekiso webrand kunye neemfuno zokhuseleko lokusingqongileyo.
UnokuZifuna ezi phambi kweodolo yakho
I-PACKINWAY ibe ngumthengisi onikezela ngenkonzo epheleleyo kunye noluhlu olupheleleyo lweemveliso ekubhakeni.Kwi-PACKINWAY, unokuba neemveliso ezinxulumene nokubhaka ezilungelelanisiweyo kubandakanya kodwa ungasikelwanga mda ekubumbeni, izixhobo, ukuhonjiswa, kunye nokupakishwa.I-PACKINGWAY ijolise ekuboneleleni ngenkonzo kunye neemveliso kwabo bathanda ukubhaka, abazinikele kwishishini lokubhaka.Ukususela oko sithatha isigqibo sokusebenzisana, siqala ukwabelana ngolonwabo.
Ixesha lokuposa: Aug-15-2023